What do you do?
Use plain language. A clever headline can support the message, but it should not replace a clear explanation of the service or product.
Who do you help?
A customer should recognize that the business is relevant to their needs. Name the type of customer or situation when it improves clarity.
Where do you work?
Local businesses should identify their real service area naturally. For Smokey Joe Marketing, that includes Argyle, Flower Mound, Highland Village, Lewisville, Lantana, and Denton County.
What should the visitor do next?
Choose a primary action such as calling, requesting information, booking, or visiting. The next step should be easy to find and easy to complete on a phone.