Search without using the business name
Try the phrases a new customer would use. Note what appears, whether the information is accurate, and how the business compares with other visible options.
Review the first impression
Look at the profile, website, reviews, photos, and social presence. Ask whether they tell one clear and trustworthy story.
Complete the next step
Call, submit the form, request directions, or begin booking from a phone. Watch for missing information, unnecessary steps, and broken expectations.
Examine the real-world experience
Consider response time, greeting, signage, presentation, communication, purchase, and follow-up. Marketing continues after the click.