Start with accurate business information
Your business name, primary category, services, hours, phone number, website, and service area should match the information customers find elsewhere. Conflicting information creates uncertainty for customers and search systems.
Explain the business clearly
Use the description, services, photos, and updates to answer the questions a new customer is likely to have. Avoid filling the profile with slogans that never explain what the business actually does.
Keep the profile active and useful
Add current photos, respond to reviews, review suggested edits, and update information when the business changes. Activity is most useful when it keeps the profile accurate and helps customers make a decision.
Connect the profile to the website
The website should reinforce the same services, service area, brand, and contact information. A profile and website that agree create a clearer picture of the business.